About

In Feb­ru­ary 2019 cre­ative direc­tor Natasha Lakic final­ly man­aged to per­suade me to start a mag­a­zine. It had been years and years of pes­ter­ing and I final­ly gave in. With­in a few weeks we had some­how man­aged to grow the team from a duo to a large amount of tal­ent­ed, expe­ri­enced, cre­ative indi­vid­u­als who also believed it felt like the right time.

OVERDUE was born from our love of the clas­sic; the days of super­mod­els, nar­ra­tive and strong girls with per­son­al­i­ty shin­ing through every frame. We did not want to recre­ate an era, we need­ed to bring the new gen­er­a­tion of incred­i­ble mod­els back to fash­ion mag­a­zines’ gold­en age – breath­tak­ing mod­els, fan­tas­tic art direc­tion and a sto­ry behind every image.

We care­ful­ly chose mod­els based on these fun­da­men­tal qual­i­ties to ensure each sto­ry cel­e­brat­ed the girl on set. We knew the aes­thet­ic we admired, we sim­ply need­ed to put it into prac­tice with the incred­i­ble con­trib­u­tors you will see with­in the issue.

I am eter­nal­ly grate­ful for every cre­ative, gift­ed and hard-work­ing indi­vid­ual that made this issue hap­pen. It has been an incred­i­bly long, hard jour­ney since Feb­ru­ary with many debates, argu­ments and meet­ings, with­out you all none of this would have been pos­si­ble.

Andrew Kim­ber
Edi­tor in chief