We are fashionably late, and with good reason. Whilst we sit in isolation due to Covid-19 I often ponder the future of not only fashion publishing, but of the industry as a whole. We are in times of desperation and hope. I therefore felt it important to continue as planned, albeit a little later, and bring you our Spring/Summer 2020 issue of OVERDUE. We’ve called it ‘Nostalgia’, with the aim of giving our readers some much-needed escapism – stories and articles to indulge in and photography to inspire. Our second issue stemmed from an idea to look back at the fashion and beauty that brought us into the current decade. When we first discussed this at our team meeting, we all lit up with excitement. We shared screenshots from our favourite Nouvelle Vague films, Twiggy eye make-up, the Prada campaigns we all know and love, glam rock icons and pop stars. We were all enthused and excited at the prospect of looking back at the seminal eras that inspired us to start the magazine in the first place.
The incredible Sofa Pletneva graces our cover with a nostalgic image reminiscent of vintage elegance and the time of the birth of fashion publishing. Our fantastic creative production team, Studio Bajek, sent me nothing more than a Polaroid of our cover star, knowing that we would immediately be on the same unspoken page. Within 12 hours we managed to arrange a photoshoot the day before Sofa was due on a flight to Russia. Post shoot I drove straight to the office to start the edit knowing that we had the cover and wanting to see it come to life. As we wait for the world to settle, no one knows what shape our lives and industry will be in on the other side. We hope you enjoy this little world of nostalgia that we brought to you and wish you all a safe return to the future.
Editor in chief