In February 2019 creative director Natasha Lakic finally managed to persuade me to start a magazine. It had been years and years of pestering and I finally gave in. Within a few weeks we had somehow managed to grow the team from a duo to a large amount of talented, experienced, creative individuals who also believed it felt like the right time.
OVERDUE was born from our love of the classic; the days of supermodels, narrative and strong girls with personality shining through every frame. We did not want to recreate an era, we needed to bring the new generation of incredible models back to fashion magazines’ golden age – breathtaking models, fantastic art direction and a story behind every image.
We carefully chose models based on these fundamental qualities to ensure each story celebrated the girl on set. We knew the aesthetic we admired, we simply needed to put it into practice with the incredible contributors you will see within the issue.
I am eternally grateful for every creative, gifted and hard-working individual that made this issue happen. It has been an incredibly long, hard journey since February with many debates, arguments and meetings, without you all none of this would have been possible.
Editor in chief