Many of us will introduce the upcoming decade as the Roaring Twenties, however can we exceed the expectations set by the 1920’s? Prosperity, flappers, rebelling against social mores and a revolution in art, the 1920’s challenged social lifestyles for the future. Who knew that in six scents, Alexandre J can transport us 100 years back into the past and live the Jazz Age once again? Even though Alexandre J is niche in the perfume market, it is known for its mission to deliver the experience of luxury through visual and olfactory experiences. Proclaimed as the “architect of materials and senses”, we can agree that Alexandre J has successfully used his artistry to bottle Art Deco in the form of scents.
We have explored the marriage of fashion and beauty as displayed by Alexandre J’s new Art Deco Collection. Each bottle had the same design with different colours to give project each mood of the collection and era. The mould and shape features openwork mesh, giving a nod to veils worn by women, whilst geometric pattern in gold counterbalances the beautiful arabesque that lined the edges and neck of the bottle. It was as though Galaries Lafayette merged with the illustrations of Aubrey Beardsley, and the idea of that is sublime.
The fashion displayed in the bottles is your first impression, the editors at OVERDUE have had the chance to experience the beauty within the fragrances – here’s our top three:
The Majestic Jardin:
Top Notes: Almond, Bitter
Heart Notes: Cherry Flower, Cherry, Black Pepper
Base Notes: Vanilla, Virginia Cedar, Patchouli, Narghile
A sensual yet sophisticated scent. I love the smokiness in this scent as it mixes itself with cherry, being sweet. Altogether the olfactory experience can be described as oriental and spicy – whilst I have South East Asian roots, I get excited to re-discover the exoticism of the East and Asia when I lather myself in The Majestic Jardin.
The Majestic Oud:
Top Notes: Bergamot, Lemon, Blackcurrant, Raspberry, Apple, Melon
Heart Notes: Sage, Patchouli
Base Notes: Amber, Musk, Oud
There are five words that can describe this scent, Jazz Age in a bottle. This is the scent to take you into the night with a burst of fruitiness, just for you to keep dancing into the early morning with oud to keep up. This scent is a perfect introduction into oud if you’re new to this note.
The Majestic Amber:
Top Notes: Grapefruit, Peach
Heart Notes: Rose, Davana, Tonka Bean
Base Notes: Vanilla, Ambroxan, Patchouli, Toffee
There is something quite flamboyant about this scent. Is it the Peach? Or is it the Toffee? This perfume is quite feminine, the floral note being Rose is beautifully enhanced by Tonka Bean and Patchouli. This is a scent that guarantees a few compliments in public, it has nice balance between fruity and floral – all while maintaining its femininity.
We have favourited three of the scents, but the other three we’ll leave to you to try. The Roaring Twenties was always known for exploration for fashion, beauty and art amongst other things, so we insist that you explore Alexandre J’s Art Deco Collection.
By Thomas Brooks FRSA — Junior Fashion Editor
Where to buy?:
Alexandre J £130
Jovoy Parfums Rares £130