Jiri Kalfar SS21 Collection

By Thomas Brooks — Junior Fash­ion Edi­tor

Can trav­el restric­tions and a pan­dem­ic stop fash­ion weeks across the globe? Jiri Kal­far is obvi­ous­ly a force to be reck­oned with when it comes to resilience and resource­ful­ness. This sea­son, Kal­far could­n’t show­case his one-to-watch shows like his EDEN|EDEN run­way for AW20 — filled with tex­ture, colour and a strong atmos­phere in Carl­ton House.

How­ev­er, Kal­far does not dis­ap­point for his SS21 col­lec­tion. For the new year, the design­er has envi­sioned a refresh, a “white rebirth”, re-defin­ing ‘white’ in a mat­ter of thir­ty-six looks. In all begin­nings and end­ings in life, we have a new chap­ter and new chal­lenges; in Kal­far’s jour­ney of thir­ty six looks, white acts as our blank can­vas but his use of organ­ic and cru­el­ty free mate­ri­als offer a pure start and the free­dom to paint our sto­ry with his sil­hou­ettes.

Also sen­si­ble: Jiri Kal­far gave fash­ion insid­ers and enthu­si­asts the chance to first row from the com­fort of their own homes with AR tech­nol­o­gy, ensur­ing that all of his audi­ence from Lon­don, New York, Prague and inter­na­tion­al­ly are immersed into his cre­ations. Loy­al to his core val­ues to be fash­ion for­ward, this move with tech­nol­o­gy offers a more sus­tain­able avenue for show­cas­ing fash­ion run­ways.

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