Can travel restrictions and a pandemic stop fashion weeks across the globe? Jiri Kalfar is obviously a force to be reckoned with when it comes to resilience and resourcefulness. This season, Kalfar couldn’t showcase his one-to-watch shows like his EDEN|EDEN runway for AW20 — filled with texture, colour and a strong atmosphere in Carlton House.
However, Kalfar does not disappoint for his SS21 collection. For the new year, the designer has envisioned a refresh, a “white rebirth”, re-defining ‘white’ in a matter of thirty-six looks. In all beginnings and endings in life, we have a new chapter and new challenges; in Kalfar’s journey of thirty six looks, white acts as our blank canvas but his use of organic and cruelty free materials offer a pure start and the freedom to paint our story with his silhouettes.
Also sensible: Jiri Kalfar gave fashion insiders and enthusiasts the chance to first row from the comfort of their own homes with AR technology, ensuring that all of his audience from London, New York, Prague and internationally are immersed into his creations. Loyal to his core values to be fashion forward, this move with technology offers a more sustainable avenue for showcasing fashion runways.