Words Léa Noël
Showcased in the heart of Shoreditch, the collaboration highlighted three emerging designers’ A/W23 collections. Here is a preview of each collection as well as the designers’ exclusive insights.
Founded in 2021 by a duo aiming at conveying the “dark allure of psyche and the strength of continuous transformation” through disturbed designs leading towards disturbing feelings. The brand rests upon the belief of the emotions in the body we wear conveying the only truth we know.
“A laboratory of familiar objects in unfamiliar contexts”
The collection showcased dark and neutral-coloured garments combined with fluorescent and eye-catching accessories.
© Chris Yates/ Chris Yates Media
You can check Figura Services’ latest collections here.
Felix Bendish mostly takes inspiration from the combination of Nature and Textures, Art and Architecture. Craftmanship has been celebrated through painstakingly handmade and embroidered eccentric garments, made in Mumbai, India.
The A/W collection takes inspiration from the element of fire:
“I have taken colours from the thermal forms as an inspiration, then used the vivid colours in creating a butterfly” Felix Bendish, designer.

“I strongly believe that the brain energy can be so powerful in creating new positive ideas” Bendish told us. All attendees have been offered a butterfly brooch prior to the show. “My love for the butterfly embroidery brooches was created first and the same concept was done onto digital printing to create an illusion”.

The designer chose London to showcase his A/W collection with the upcoming project to get his brand out to as many stores in London and Europe. “My quirky style fits here. I want to move to a direction in creating street fashion reasonably priced and worn by all fashion lovers”.
Speaking of fashion, one major problem facing the industry is the rise of fast fashion. Whilst ethical practices are becoming a must in brands’ supply chains and full transparency towards consumers essential – the move towards a more sustainable consumption is not what the industry is moving towards according to the artist: “I think fashion is rapidly moving towards fast fashion”.
The collection aims at promoting better consumption: “Fashion is like art and must be treated with smart buying and value. Reusing and mixing old to new garments can also make a statement. One of my pieces in the current collection had a fabric which was five years old. I just pleated it and created a new line. It’s time for all designers to recycle old collections too and generate a new concept from old to gold”.
You can check Felix Bendish’ latest collections here.
Gyouree Kim ethics rests upon sustainability and craftsmanship. The collection takes inspiration from contemporary corsetry and has been showcased during the designer’s first-ever catwalk show.
The catwalk started off strong with a light and soft performance alongside classical dramatic music aligning with the collection’s story. The gentle body movements unveiled a long and soft draped skirt that ended up twisted on itself, aligning with the model’s silhouette.
The show then went on with the first model walking showcasing the first look of the collection. Feathers clipped in the hair, corset and puffed shape around the waist and sleeves area, a reminder of the Marie-Antoinette fashion era.

“The thing I’m always trying to show in my collections is very detailed range of garments, so it has a lot of layers. It’s mainly corsetry but also I don’t want it to be just corsets so I’m trying to make it “Ready-to-Wear” so people can still wear but it remains special and is occasional wear. The most important thing in fashion for me is the person wearing the garment and that it brings happiness to them”

Discussing the sustainability aspect of her collection, Kim added: “another thing is how sustainable the garment is. The designs are made from recycled fabrics or old fabrics that have not been sold (dead stocks) so I want to continue reusing old materials and again craft detailed garments”.
Gyouree Kim is using a different path to how fashion is leading towards. While the industry invests a lot into technology and digital fashion, Kim believes in craftmanship: “Even if I’m doing the total opposite, I think fashion is strongly going towards digital and technology which I think can be really helpful, but everyone has different tastes and views. I really like the craft and physical fashion so I’ll go down that route and not go for the digital”
You can check Gyouree Kim’s latest collections here.
Here you can see Fashion Scout LFW AW23 full schedule – featuring more designers.