3 Fashion Brands to Keep Your Eyes Glued to in 2024

Dig­i­tal Fash­ion Edi­tor Eve Fitz­patrick

Stand­ing out from the crowd and being pur­pose­ful is vital to a new fash­ion brands suc­cess. Here are three that are doing an amaz­ing job of this, pro­duc­ing sus­tain­able, beau­ti­ful col­lec­tions that I can whole­heart­ed­ly count on us being spoilt with more gor­geous­ness through­out 2024.

Cawley Studio

Caw­ley Stu­dio are an absolute favourite of mine, not only for their incred­i­ble sheep­skin coats and silk sailor hats, but also for being a lead­ing exam­ple of sus­tain­able British fash­ion. The recog­nis­able and func­tion­al sil­hou­ettes with­in their col­lec­tions have ensured they’ve stood out from the crowd since open­ing shop in 2017. Hav­ing just pro­duced their first made-to-order bridal col­lec­tion, they’re fur­ther imple­ment­ing them­selves on the map of true craft­man­ship, prov­ing their ver­sa­til­i­ty and capa­bil­i­ties in design. With the release of their SS24 col­lec­tion com­ing mid-Feb­ru­ary to their new web­site, we can’t wait to see what’s in store and to show our sup­port to the fab­u­lous brand.


The mod­el duo María Undo and Daniel de Vil­lanue­va launched their fash­ion brand in 2022, stat­ing it “was born from the need to over­turn every­thing that revolves around nature, love and youth; the beau­ti­ful and pure; the desire; the melan­choly that det­o­nates the heart, or the fiercest of the rap­tures.” Already, it is evi­dent that the brand has a pur­pose­ful feel with inno­v­a­tive cloth­ing I have com­plete­ly filled my wish list with. With cloth­ing hand­made in their stu­dio in Valen­cia, one can’t help but feel intrigued by the spe­cial­ness and detail that goes into each piece, which also huge­ly reflects in the whim­si­cal and play­ful brand­ing. Hav­ing start­ed so strong already, I ‘m ever so curi­ous and con­fi­dent in where 2024 will take them.


The Kore­an based brand estab­lished in 2021 are pro­duc­ing sta­ple, stand-out pieces that they them­selves describe as ‘day­cou­ture’. Their on-going aim is to “craft gar­ments of last­ing val­ue with sus­tain­able mate­ri­als, that car­ry a time­less, roman­tic feel.” Their SS24 col­lec­tion does just that, as the min­i­mal­ist and fem­i­nine tones can be felt through­out and include wear­able pieces that could be seen in sea­sons to come. I can’t wait to see their future col­lec­tions after enjoy­ing the cur­rent one so much.