DI PETSA brings Greek Mythology to London Fashion Week

Dig­i­tal Fash­ion Edi­tor, Eve Fitz­patrick

‘My Body is a Labyrinth’

Pre­sent­ing a col­lec­tion designed around the myth of Ari­adne and The­seus, DI PETSA have sought to reframe the ancient tale, explor­ing the labyrinth with­in the self, where desire, loss and the search for love col­lide. The col­lec­tion explores the divine pow­er of female self-plea­sure, the sen­su­al­i­ty of fad­ed sum­mer mem­o­ries, and the embrace of our dark­er selves.

The feel­ing of a sun-kissed sum­mer is evoked through the ‘tan lines’ care­ful­ly drawn onto the bod­ies of the mod­els. Cou­pled with this is the brand’s sig­na­ture drap­ery, seem­ing­ly float­ing around from the cool sum­mer breeze. Each piece of the col­lec­tions cou­ples the ordi­nary with the myth­i­cal, trans­port­ing us into the ethe­re­al world built by the design­er and her cre­ative team.

This col­lec­tion also marks a sig­nif­i­cant step for the brand, being its first to step its way into gen­der flu­id menswear. The brand sig­na­ture icon­ic Wet­look has been reimag­ined for the male form in a burst of pas­tel gra­di­ent hues. Wear­able pieces such as hood­ies and track­suits com­pli­ment the more whim­si­cal, floaty style of the brand.

Show Cred­its:

Cre­ative Direc­tor: Dim­i­tra Pet­sa
Lead Styl­ist: Zara Mirkin @Streeters
Styl­ist Assis­tants: Pipi Nola, More­na Salas, Ash­ton Jones Frames
Lead Hair Artist: Efi Davies @Toni & Guy
Lead Make-up Artists: Crys­ta­bel Riley @Julian Wat­son Agency 
Make-up Assis­tant: Sasha Chudee­va
Lead Nail Artist: Tyler Phoenix 
Set Design: Ellie Koslowsky
Move­ment Direc­tion by Leonar­do D’Aquino 
Cast­ing: Sophie Rix
Music com­posed and mixed by Flo­ra Yin Wong

With thanks to the DI PETSA Stu­dio team: Mari­ta, Kse­nia, Marily 

Run­way Pho­tog­ra­ph­er: Jason Lloyd Evans
Run­way Video­g­ra­ph­er: Pet­ros Ioan­ni­sis 
Shoes partner YUME YUME
Show pro­duc­tion by  Blon­stein 
PR by PURPLE