BIOEFFECT Limited Edition EGF Serum

Words Thomas Brooks

Serums. You’ve heard me obsess SPF, but serums are just as impor­tant in our skin­care rou­tine. A bot­tle of liq­uid does won­ders for your skin before the appli­ca­tion of one’s mois­turis­er. What is a bet­ter way to start dis­cussing this top­ic on OVERDUE than a 10-year anniver­sary for BIOEFFECT?

Now you have that writ­ten down, lets talk EGF, shall we? Stand­ing for Epi­der­mal Growth Fac­tor, this pro­tein boosts the pro­duc­tion of col­la­gen and elastin to main­tain healthy and dense skin whilst keep­ing you sup­ple and young. This award-win­ning serum has received an upgrade for its 10^th birth­day, this lim­it­ed-edi­tion release con­tains dou­ble the EGF con­cen­tra­tion. Just think of those fine lines dimin­ish­ing with your col­la­gen tak­ing its place and keep­ing you young. The mag­ic behind this bot­tle also lays in its cre­ation in BIOEFFECT’s new patent­ed black bar­ley – with no seed cov­er, the process for purifi­ca­tion is sim­pler giv­ing birth to a more potent prod­uct. Appli­ca­tion is rel­a­tive­ly sim­ple with the best results, 2–4 drops to the face and neck, twice a day. This serum lev­els up my expec­ta­tion of all serums, and it will be dif­fi­cult for future equiv­a­lents to catch up with BIOEFFECT. In one appli­ca­tion, imme­di­ate­ly your mois­turis­er out­per­forms itself.

Stay­ing true to their roots, the black bar­ley is grown in dor­mant vol­canic pumice in the lava fields of Reyk­janes Penin­su­la. Their process has many ben­e­fits such as using sus­tain­able geot­her­mal ener­gy and Iceland’s pure water, which we all know is enriched with nutri­ents. In a 50ml bot­tle we have a prod­uct with a dou­ble con­cen­tra­tion of EGF that is pro­duced sus­tain­ably and cared for by the earth we live on. Moth­er Nature is real­ly giv­ing us her bless­ing with this serum.

For the cher­ry on top BIOEFFECT has col­lab­o­rat­ed with Ice­landic artist Shoplifter to encase this for­mu­la with a fab­u­lous bot­tle and sculp­ture reflect­ing the unique serum and Ice­landic nature. The iri­des­cent bot­tle nest­ing in a black cold-cast resin is syn­ony­mous with the extra­or­di­nary pow­ers of EGF. We get the best of both worlds – we enjoy art and the art of skincare.

You will have to note this down and pen­cil this in your cal­en­dar, join me on the 17^th Sep­tem­ber 2020 for BIOEFFECT’s launch of the Lim­it­ed Edi­tion EGF Serum in Har­rods or if you’re a Net-a-Porter shop­per, then you’ll have to wait until the 1^st Octo­ber 2020. RRP £395.