Words by Thomas Brooks — Junior Fashion Editor
Serums. You’ve heard me obsess SPF, but serums are just as important in our skincare routine. A bottle of liquid does wonders for your skin before the application of one’s moisturiser. What is a better way to start discussing this topic on OVERDUE than a 10-year anniversary for BIOEFFECT?
Now you have that written down, lets talk EGF, shall we? Standing for Epidermal Growth Factor, this protein boosts the production of collagen and elastin to maintain healthy and dense skin whilst keeping you supple and young. This award-winning serum has received an upgrade for its 10th birthday, this limited-edition release contains double the EGF concentration. Just think of those fine lines diminishing with your collagen taking its place and keeping you young. The magic behind this bottle also lays in its creation in BIOEFFECT’s new patented black barley – with no seed cover, the process for purification is simpler giving birth to a more potent product. Application is relatively simple with the best results, 2–4 drops to the face and neck, twice a day. This serum levels up my expectation of all serums, and it will be difficult for future equivalents to catch up with BIOEFFECT. In one application, immediately your moisturiser outperforms itself.
Staying true to their roots, the black barley is grown in dormant volcanic pumice in the lava fields of Reykjanes Peninsula. Their process has many benefits such as using sustainable geothermal energy and Iceland’s pure water, which we all know is enriched with nutrients. In a 50ml bottle we have a product with a double concentration of EGF that is produced sustainably and cared for by the earth we live on. Mother Nature is really giving us her blessing with this serum.
For the cherry on top BIOEFFECT has collaborated with Icelandic artist Shoplifter to encase this formula with a fabulous bottle and sculpture reflecting the unique serum and Icelandic nature. The iridescent bottle nesting in a black cold-cast resin is synonymous with the extraordinary powers of EGF. We get the best of both worlds – we enjoy art and the art of skincare.
You will have to note this down and pencil this in your calendar, join me on the 17th September 2020 for BIOEFFECT’s launch of the Limited Edition EGF Serum in Harrods or if you’re a Net-a-Porter shopper, then you’ll have to wait until the 1st October 2020. RRP £395.