Digital Fashion Editor, Eve Fitzpatrick
Imagery, Courtesy of Chanel
In 2016, Olivier Polge, Perfumer for the House of CHANEL, reinvented N°5 by dissecting the original formula and taking hold of each ingredient to create a new balance and an ideal dose of freshness. Now, the iconic essence of the House of Chanel has had a revamp.
The newly designed packaging aligns perfectly with the tones of No5 L’EAU – simple in its sophistication. Light and transparent notes, with dazzling citrus rays, elevated by aldehydes, with a floral swirl of jasmine, rose and ylang-ylang, and a dynamic touch of vetiver and cedar. The newly designed bottle allows the scent to stand alone, as a perfectly unique yet equally desired member of the No5 lineup.
The powerful essence wears a second skin of glass that embodies the secret alchemy between strength and fragility required to capture passing time, and to see it circulate before it vanishes. Rounded and ethereal in shape and structure, this collector’s bottle is a promise of life. It is small, oval and transparent, resembling a pebble, or a shaft of light caught in striking simplicity. It is a bottle designed to anchor the sensation of a natural life force. The power of a breath of life clad in glass transports us to a new, elevated, heightened dimension, brimming with rapturous energy. The bottle, like its fragrance, conveys the urgency of living. It is an object to take everywhere. By having it with us on the go, it gets under our skin, becoming the most profound essence of the self.
