A Joint Venture

Each week we high­light a new sto­ry around pos­i­tiv­i­ty in Lock­down.  Read their jour­neys here for a shot of inspiration…

Words Miran­da Wilkinson

FAY HOLMES, CO-FOUNDER DREAMVILLE CREATIVE

When the Covid pan­dem­ic first hap­pened, I remem­ber feel­ing quite
unset­tled. My hus­band Arthur and I are both free­lancers and rely on projects
crop­ping up here and there to earn our income. We have both worked in offices
all over Lon­don through­out our careers and only occa­sion­al­ly worked from home.
When Lock­down came into full swing, our free­lance jobs began to slow down and
we were left to reval­u­ate our situation…

My back­ground is in PR and Influ­encer Mar­ket­ing, and Arthur’s is
in Graph­ic Design and Art Direc­tion and we fre­quent­ly found our­selves crossing
over in our work.   This sparked sev­er­al con­ver­sa­tions around collaborating
to launch a joint venture. 

Lock­down real­ly gave us the time and ener­gy to focus on building
that busi­ness. We always had a team of cre­atives that we had met along the way
in our careers, which we knew we could call on when the time was right.  So, on the third week of Lock­down we gathered
the team and got to work with the web­site and brand­ing to launch Dreamville
Cre­ative, our full-ser­vice agency that offers Brand­ing, Strat­e­gy, PR &
Influ­encer Mar­ket­ing, Dig­i­tal & Web­site design, Graph­ic Design, Mar­ket­ing, Social
Media and Copywriting. 

Before we knew it, we had done about 6 months’ work in 6
weeks! 

Plan­ning and launch­ing dur­ing Lock­down seemed to work out as a
bril­liant oppor­tu­ni­ty for us: peo­ple had more time to lis­ten, sup­port and point
us in the right direc­tion for clients. With that said, clients also had the
time to want to know more and take the time to real­ly get to know us. No one
was buried in emails, delayed on tubes, exhaust­ed from trav­el­ling, and everyone
we spoke to was very friendly. 

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So now here we are a few months into our launch — we are
Dreamville Cre­ative — the young, cre­ative stu­dio with a friend­ly, (some­times
mag­i­cal) team of spe­cial­ists. We have worked with some of the most prestigious
agen­cies in the indus­try and have come togeth­er to make brands seen and heard.

www.dreamvillecreative.com
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