ADIDAS ‘Housewarming’

Words Miran­da Wilkinson

Last Thurs­day OVERDUE joined an elite crowd for a “house­warm­ing” at its new flag­ship Lon­don store.  A throng­ing mass of the capital’s hippest tastemak­ers from the fash­ion and music world gath­ered to view an eclec­tic mix of the brand’s clas­sic offer­ing as well as some rein­ter­pret­ed luxe launch­es, think plush vel­vet in rich hues and bold logos. 

Guests were treat­ed to a live appear­ance by rap leg­ends Run DMC who per­formed their apt­ly named clas­sic track My Adi­das and anthem Walk this Way while the fizz flowed. 

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