Alexandre J — The Art Deco Collection

Many of us will intro­duce the upcom­ing decade as the Roar­ing Twen­ties, how­ev­er can we exceed the expec­ta­tions set by the 1920’s? Pros­per­i­ty, flap­pers, rebelling against social mores and a rev­o­lu­tion in art, the 1920’s chal­lenged social lifestyles for the future. Who knew that in six scents, Alexan­dre J can trans­port us 100 years back into the past and live the Jazz Age once again? Even though Alexan­dre J is niche in the per­fume mar­ket, it is known for its mis­sion to deliv­er the expe­ri­ence of lux­u­ry through visu­al and olfac­to­ry expe­ri­ences. Pro­claimed as the “archi­tect of mate­ri­als and sens­es”, we can agree that Alexan­dre J has suc­cess­ful­ly used his artistry to bot­tle Art Deco in the form of scents.

We have explored the mar­riage of fash­ion and beau­ty as dis­played by Alexan­dre J’s new Art Deco Col­lec­tion. Each bot­tle had the same design with dif­fer­ent colours to give project each mood of the col­lec­tion and era. The mould and shape fea­tures open­work mesh, giv­ing a nod to veils worn by women, whilst geo­met­ric pat­tern in gold coun­ter­bal­ances the beau­ti­ful arabesque that lined the edges and neck of the bot­tle. It was as though Galar­ies Lafayette merged with the illus­tra­tions of Aubrey Beard­s­ley, and the idea of that is sub­lime. 

The fash­ion dis­played in the bot­tles is your first impres­sion, the edi­tors at OVERDUE have had the chance to expe­ri­ence the beau­ty with­in the fra­grances – here’s our top three:

The Majes­tic Jardin

The Majes­tic Jardin:

Top Notes: Almond, Bit­ter

Heart Notes: Cher­ry Flower, Cher­ry, Black Pep­per

Base Notes: Vanil­la, Vir­ginia Cedar, Patchouli, Narghile

A sen­su­al yet sophis­ti­cat­ed scent. I love the smok­i­ness in this scent as it mix­es itself with cher­ry, being sweet. Alto­geth­er the olfac­to­ry expe­ri­ence can be described as ori­en­tal and spicy – whilst I have South East Asian roots, I get excit­ed to re-dis­cov­er the exoti­cism of the East and Asia when I lath­er myself in The Majes­tic Jardin.

The Majes­tic Oud

The Majes­tic Oud:

Top Notes: Berg­amot, Lemon, Black­cur­rant, Rasp­ber­ry, Apple, Mel­on

Heart Notes: Sage, Patchouli

Base Notes: Amber, Musk, Oud

There are five words that can describe this scent, Jazz Age in a bot­tle. This is the scent to take you into the night with a burst of fruiti­ness, just for you to keep danc­ing into the ear­ly morn­ing with oud to keep up. This scent is a per­fect intro­duc­tion into oud if you’re new to this note.

The Majes­tic Amber

The Majes­tic Amber:

Top Notes: Grape­fruit, Peach

Heart Notes: Rose, Davana, Ton­ka Bean

Base Notes: Vanil­la, Ambrox­an, Patchouli, Tof­fee

There is some­thing quite flam­boy­ant about this scent. Is it the Peach? Or is it the Tof­fee? This per­fume is quite fem­i­nine, the flo­ral note being Rose is beau­ti­ful­ly enhanced by Ton­ka Bean and Patchouli. This is a scent that guar­an­tees a few com­pli­ments in pub­lic, it has nice bal­ance between fruity and flo­ral – all while main­tain­ing its fem­i­nin­i­ty.

We have favour­it­ed three of the scents, but the oth­er three we’ll leave to you to try. The Roar­ing Twen­ties was always known for explo­ration for fash­ion, beau­ty and art amongst oth­er things, so we insist that you explore Alexan­dre J’s Art Deco Col­lec­tion.

By Thomas Brooks FRSA — Junior Fash­ion Edi­tor

Where to buy?:

Alexan­dre J £130

Jovoy Par­fums Rares £130

Insta­gram: @alexandrejparfums