The collection embraces the spirit of independent women who are empowered, strong and love to have fun. The Muse collection introduces a new audience to the British luxury lingerie brand.
Muse targets all women who are independent, dynamic and confident. Muse draws inspiration from the four key personas women embrace – The Minimalist, The Siren, The Romantic and The Pin Up – offering styles to suit every aspect of your changing personality.
Channelling the boldness of feminist icons like Frida Kahlo, Muse is playful and unapologetic. It is a collection that aims to celebrate body positivity and self-assurance to strong and vibrant women worldwide.
Featuring powerful yet carefree women who are independent in their own careers and confident in their own skin, the debut campaign is equally uplifting and seductive. It is about having a voice and not being afraid to have it heard.
Executed by an all-female crew led by photographer Vicky Lawton, the first campaign showcases the four Muse looks, reinforcing the reality that women can choose to be many versions of themselves; one day a romantic, another a siren.
The Muse Collection by Coco de Mer includes:
· The Minimalist: geometric soft lace with zig-zag scallop detail, smooth lines and peephole cutaways
· The Romantic: dusty pink eyelash lace, rose gold hardware and satin finishes
· The Pin Up: sheer grey leopard chiffon with hot pink trim featuring frills and bow details
· The Siren: seductive stretch red lace with dramatic cut-away details, scalloped edges and rose gold hardware
Lucy Litwack, CEO of Coco de Mer says: “We are really excited to be launching our Muse by Coco de Mer collection for SS20. It’s wonderful to be able to welcome a new customer to be a part of the brand experience – women who are independent, self-assured and powerful in their own right. Muse has been in the pipeline for some time, and I’m delighted to finally see it come to life.”
The Muse Collection will be available in sizes 30D‑F, 32B‑F, 34B‑F, 36B‑F. Prices range from £20 for a thong to £120 for a slip. It will be available to purchase from global wholesale outlets including Selfridges, ASOS.com, Net A Porter.com, as well as the Coco de MerBoutique and www.coco-de-mer.com from January 2020.
About Coco de Mer:
Luxurious, enticing and empowering, Coco de Mer is where you explore the exhilarating limits of your erotic imagination. Online and in its exclusive London boutique, the team at Coco de Mer collect and curate only the finest lingerie and erotica to inspire exploration, excitement and enjoyment.
Founded in 2001, Coco de Mer’s name was gathered from an exotic plant whose seed bears a striking resemblance to the intimate female form. The eroticism of the precious coco de mer perfectly encapsulates its free-thinking ideology and inspires exploration of erotica, sensuality and fashion.
Make your own discoveries, explore your deepest desires and embrace the complexity of sexual pleasure with the assistance of its knowledgeable team. Coco de Mer is where the delicious combination of sensuality, fashion and erotica come together to form a decadently heady mix.
Coco de Mer believes that sex is a beautiful experience, and as purveyors of sensuality, it both creates and curates irresistible objects and experiences to celebrate mutual pleasure and individual satisfaction.
The next beautifully enthralling moment is always waiting to happen – the ultimate erotic experience of your life is yet to come. Surrender to your desires and allow Coco de Mer to lead you into temptation.