Coco de Mer announces the launch of the Muse by Coco de Mer collection in January 2020

The col­lec­tion embraces the spir­it of inde­pen­dent women who are empow­ered, strong and love to have fun. The Muse col­lec­tion intro­duces a new audi­ence to the British lux­u­ry lin­gerie brand.

Muse tar­gets all women who are inde­pen­dent, dynam­ic and con­fi­dent. Muse draws inspi­ra­tion from the four key per­sonas women embrace – The Min­i­mal­ist, The Siren, The Roman­tic and The Pin Up – offer­ing styles to suit every aspect of your chang­ing per­son­al­i­ty.

Chan­nelling the bold­ness of fem­i­nist icons like Fri­da Kahlo, Muse is play­ful and unapolo­getic. It is a col­lec­tion that aims to cel­e­brate body pos­i­tiv­i­ty and self-assur­ance to strong and vibrant women world­wide.

Fea­tur­ing pow­er­ful yet care­free women who are inde­pen­dent in their own careers and con­fi­dent in their own skin, the debut cam­paign is equal­ly uplift­ing and seduc­tive. It is about hav­ing a voice and not being afraid to have it heard.

Exe­cut­ed by an all-female crew led by pho­tog­ra­ph­er Vicky Law­ton, the first cam­paign show­cas­es the four Muse looks, rein­forc­ing the real­i­ty that women can choose to be many ver­sions of them­selves; one day a roman­tic, anoth­er a siren. 

The Muse Col­lec­tion by Coco de Mer includes:

·         The Min­i­mal­ist: geo­met­ric soft lace with zig-zag scal­lop detail, smooth lines and peep­hole cut­aways

·         The Roman­tic: dusty pink eye­lash lace, rose gold hard­ware and satin fin­ish­es

·         The Pin Up: sheer grey leop­ard chif­fon with hot pink trim fea­tur­ing frills and bow details

·         The Siren: seduc­tive stretch red lace with dra­mat­ic cut-away details, scal­loped edges and rose gold hard­ware

Lucy Litwack, CEO of Coco de Mer says: “We are real­ly excit­ed to be launch­ing our Muse by Coco de Mer col­lec­tion for SS20. It’s won­der­ful to be able to wel­come a new cus­tomer to be a part of the brand expe­ri­ence – women who are inde­pen­dent, self-assured and pow­er­ful in their own right. Muse has been in the pipeline for some time, and I’m delight­ed to final­ly see it come to life.” 

The Muse Col­lec­tion will be avail­able in sizes 30D‑F, 32B‑F, 34B‑F, 36B‑F. Prices range from £20 for a thong to £120 for a slip. It will be avail­able to pur­chase from glob­al whole­sale out­lets includ­ing Sel­f­ridges, ASOS.com, Net A Porter.com, as well as the Coco de Mer­Bou­tique and www.coco-de-mer.com from Jan­u­ary 2020. 

About Coco de Mer​: 

Lux­u­ri­ous, entic­ing and empow­er­ing, Coco de Mer is where you explore the exhil­a­rat­ing lim­its of your erot­ic imag­i­na­tion. Online and in its exclu­sive Lon­don bou­tique, the team at Coco de Mer col­lect and curate only the finest lin­gerie and erot­i­ca to inspire explo­ration, excite­ment and enjoy­ment.


Found­ed in 2001, Coco de Mer’s name was gath­ered from an exot­ic plant whose seed bears a strik­ing resem­blance to the inti­mate female form. The eroti­cism of the pre­cious coco de mer per­fect­ly encap­su­lates its free-think­ing ide­ol­o­gy and inspires explo­ration of erot­i­ca, sen­su­al­i­ty and fash­ion. 

Make your own dis­cov­er­ies, explore your deep­est desires and embrace the com­plex­i­ty of sex­u­al plea­sure with the assis­tance of its knowl­edge­able team. Coco de Mer is where the deli­cious com­bi­na­tion of sen­su­al­i­ty, fash­ion and erot­i­ca come togeth­er to form a deca­dent­ly heady mix.


Coco de Mer believes that sex is a beau­ti­ful expe­ri­ence, and as pur­vey­ors of sen­su­al­i­ty, it both cre­ates and curates irre­sistible objects and expe­ri­ences to cel­e­brate mutu­al plea­sure and indi­vid­ual sat­is­fac­tion. 

The next beau­ti­ful­ly enthralling moment is always wait­ing to hap­pen – the ulti­mate erot­ic expe­ri­ence of your life is yet to come. Sur­ren­der to your desires and allow Coco de Mer to lead you into temp­ta­tion.