This week Isobel Perl talks about creating her dream business at the age of 26, after several setbacks meant moving back in with her parents. Sometimes all you need is the right push…
As told to Miranda Wilkinson
“I started 2020 sad and in therapy. I knew something needed to change and I was fortunate enough to access therapy through my work. I began to realise that I had lost my sense of purpose and in turn it left me feeling demotivated.
I took action into my own hands and began looking for a new career that felt more ‘me’. After securing 2 final stage interviews, I was over the moon. Then came the first rejection call. Shortly after that came the news of an imminent Lockdown and as such my second interview got postponed indefinitely.
I remained positive as at least I still had my job. I was soon then hit with the devastating blow that I would be losing that job with no redundancy pay-out.
I had to make some really tough decisions during that time, including uprooting my life in London to move back in with my parents. The discouraging hunt for jobs began, as well as the endless rejection emails or never hearing back.
It was at this point that I remembered an idea I had in November 2019, a dream I had forgotten. That dream was to start my own skincare business, combining my love for skincare and passion for science having studied Biology at University.
I decided to see my job loss not as a setback, but as an opportunity to pursue my dream. I knew deep down I never would have left job security to do such a thing and so losing my job was a true blessing in disguise.
From May 2020 I began bringing my idea to reality. I sourced all my supplies, I worked on formulating my product and I began testing it on my friends and family. I taught myself how to do marketing, how to do photography, how to create and build a website as well as so much more! Slowly and surely, my idea started taking shape and in July 2020 I launched our first hero product, a British pink clay mask.
One of my main missions in starting PERLcosmetics was to create a 100% natural skincare brand that gives our customers the confidence to glow in their skin. We have over 100 5‑star reviews on our website, including reviews such as “My skin is glowing…I’m no longer feeling conscious not wearing make-up.”. I have to pinch myself daily that I’ve actually created this brand all by myself.
I can’t believe how 2020 turned my life upside down for the better. I am so proud I took the risk and trusted what I was capable of doing. I have created something others love, and I am finally doing something I am so passionate about. I’ve felt I have finally found my purpose in life and I couldn’t be happier.”