Lingerie Trends to Keep An Eye Out For

Every facet of fash­ion is ever-chang­ing, but it’s an espe­cial­ly excit­ing time for lin­gerie. As evi­dent in Coco de Mer’s release last year where a vari­ety of styles were show­cased to accom­mo­date every per­son­al­i­ty, the year ahead is also beset with excit­ing trends that will define the lin­gerie indus­try.

Com­fort­able pieces and breath­able cot­ton fab­rics are being favoured over g‑strings and push-up bras, with even the granny panty mak­ing a resur­gence. If you’re look­ing to upgrade your lin­gerie col­lec­tion, here are some trends to keep tabs on:

Comfortable underwear

It appears that mil­len­ni­als and Gen Z are mov­ing towards com­fort­able styles as opposed to lin­gerie with curve-flat­ter­ing effects or an ultra-fem­i­nine look. For instance, in Chi­na, female con­sumers care about whether a piece of lin­gerie can be both beau­ti­ful and com­fort­able. Con­sumers grav­i­tate towards the mod­ern, clean, aesthetic—both of which are tenets of simplicity—but it’s also impor­tant that the piece makes them look good, and that it can be paired styl­ish­ly with clothes.

Full brief

The full brief is mak­ing a come­back. G‑string sales have long plateaued, and there is an increas­ing num­ber of con­sumers favour­ing full briefs. David Jones’s senior lin­gerie buy­er Angela Faval­oro notes that this is due to the rise of cus­tomers learn­ing to embrace their curves, so now many have start­ed to look for pieces that not only fit them cor­rect­ly but also feel com­fort­able in. While this type of under­wear has been referred to as the “granny panty,” our cul­ture’s chang­ing con­cep­tion of the ide­al female body has result­ed in the increas­ing pop­u­lar­i­ty of the full brief. Back then, low-rise under­wear was pre­ferred since the ide­al fig­ure was long and lean, but mod­els and celebri­ties with curvi­er, hour­glass shapes paved the way for more inclu­sive beau­ty stan­dards.

Longline bralettes

Com­fort real­ly is key when it comes to mod­ern lin­gerie, espe­cial­ly if you con­sid­er how long­line bras and cami tops are pep­per­ing every­one’s Insta­gram feeds. Fea­tured on Pret­ty Me’s best sexy lin­gerie brands for Fil­ip­inas, bralettes offer ulti­mate com­fort because of the lack of wires and oth­er embell­ish­ments oth­er lin­gerie pieces have. They can also be worn just like a t‑shirt, mak­ing them easy to lay­er. Some bralette designs can even be paired with high-waist­ed sil­hou­ettes or jeans, so any­one can wear them out­side for a quick errand or just a walk around the block.

Lingerie as outerwear

From night­gowns and bras to box­er shorts and inti­mates, loungewear was every­one’s go-to dur­ing the quar­an­tine. But now, rather than wear­ing under­wear as is, peo­ple are styling their lin­gerie in ways more appro­pri­ate for day­time wear. Celebri­ties like Katie Holmes were spot­ted wear­ing cash­mere bras under­neath match­ing cash­mere cardi­gans, while brands like Jacque­mus show­cased out­fits topped off with bras on the run­way. What was deemed “unmen­tion­able” is now being men­tioned, with more and more peo­ple embrac­ing the con­cept of being half-dressed. Lacey bras are worn as tops, swim­suit tops became sta­ples out­side of water, and box­ers were trans­formed into wom­en’s shorts.

Jacque­mus Fall ’20 Col­lec­tion