Every facet of fashion is ever-changing, but it’s an especially exciting time for lingerie. As evident in Coco de Mer’s release last year where a variety of styles were showcased to accommodate every personality, the year ahead is also beset with exciting trends that will define the lingerie industry.
Comfortable pieces and breathable cotton fabrics are being favoured over g‑strings and push-up bras, with even the granny panty making a resurgence. If you’re looking to upgrade your lingerie collection, here are some trends to keep tabs on:
It appears that millennials and Gen Z are moving towards comfortable styles as opposed to lingerie with curve-flattering effects or an ultra-feminine look. For instance, in China, female consumers care about whether a piece of lingerie can be both beautiful and comfortable. Consumers gravitate towards the modern, clean, aesthetic—both of which are tenets of simplicity—but it’s also important that the piece makes them look good, and that it can be paired stylishly with clothes.
The full brief is making a comeback. G‑string sales have long plateaued, and there is an increasing number of consumers favouring full briefs. David Jones’s senior lingerie buyer Angela Favaloro notes that this is due to the rise of customers learning to embrace their curves, so now many have started to look for pieces that not only fit them correctly but also feel comfortable in. While this type of underwear has been referred to as the “granny panty,” our culture’s changing conception of the ideal female body has resulted in the increasing popularity of the full brief. Back then, low-rise underwear was preferred since the ideal figure was long and lean, but models and celebrities with curvier, hourglass shapes paved the way for more inclusive beauty standards.
Comfort really is key when it comes to modern lingerie, especially if you consider how longline bras and cami tops are peppering everyone’s Instagram feeds. Featured on Pretty Me’s best sexy lingerie brands for Filipinas, bralettes offer ultimate comfort because of the lack of wires and other embellishments other lingerie pieces have. They can also be worn just like a t‑shirt, making them easy to layer. Some bralette designs can even be paired with high-waisted silhouettes or jeans, so anyone can wear them outside for a quick errand or just a walk around the block.
Lingerie as outerwear
From nightgowns and bras to boxer shorts and intimates, loungewear was everyone’s go-to during the quarantine. But now, rather than wearing underwear as is, people are styling their lingerie in ways more appropriate for daytime wear. Celebrities like Katie Holmes were spotted wearing cashmere bras underneath matching cashmere cardigans, while brands like Jacquemus showcased outfits topped off with bras on the runway. What was deemed “unmentionable” is now being mentioned, with more and more people embracing the concept of being half-dressed. Lacey bras are worn as tops, swimsuit tops became staples outside of water, and boxers were transformed into women’s shorts.